Influencer Ecosystems
An influencer campaign usually means volume. The work here is the opposite: a small cohort chosen because they already have standing with the audience that matters, briefed closely enough that what they publish survives being read by an expert.
What the work covers
Cohort curation and outreach. Briefing built around subject matter, not a caption template. On-ground hosting and shot planning. Rights and usage. Measurement against engagement and action rather than reach alone.
How it runs
Across three curated evenings at NGMA and Salar Jung, 42 creators produced 645K+ views and 280+ stories, organically. Those numbers held because the cohorts were small and the briefs were specific, not because the campaigns were large.
