Shri Ramswaroop Memorial University
Shri Ramswaroop Memorial University carries a growing academic footprint and an admissions cycle that turns on how families perceive the institution before they ever visit it. The engagement built an integrated content and outreach system designed to move perception among two audiences at once, prospective students and the parents who decide alongside them.
The work ran across four surfaces simultaneously: a monthly storytelling engine, a media and PR track, a performance-marketing funnel tuned to the admissions calendar, and a reputation layer that watched sentiment and answered it.
Monthly storytelling covered student life, academics and outcomes as a continuous record rather than a seasonal push. Rising Stars of SRMU recognised students excelling across academics and co-curriculars, reinforcing a culture of holistic achievement, 33.5K+ views, 1,838 likes, 48 comments. Life @ SRMU carried campus life through student-led video, built for relatability rather than polish, 80.3K+ views, 2,292 likes, 45 comments.
Faculty were positioned with the same care. Faculty Lens surfaced expert insight and industry relevance, framing educators as accessible rather than remote, 57.4K+ views, 2,092 likes, 51 comments. Leadership Voices @ SRMU extended that register into institutional perspective, 45.4K+ views, 2,154 likes, 30 comments.
A structured Student Ambassador Programme was built to make the institution's most credible storytellers its own students. Twenty-plus interviews were conducted to onboard ambassadors across departments. Ambassadors mentored prospective applicants, supported recruitment interactions, led campus tours and school visits, and carried student-life narratives into social and institutional platforms.
The programme produced 40+ videos, reaching 6,700 accounts with 10,560 views and 250 content interactions, modest numbers on their own, but arriving from a source prospective families weigh differently than institutional communication.
Press releases and media placements built third-party credibility around academic excellence, placements and industry collaborations. A reputation layer monitored sentiment across platforms and deployed corrective communication where narratives needed answering, so that the institutional story stayed intact through the admissions cycle rather than being rewritten by whoever spoke loudest.
14.8M+ total views across Instagram and Facebook campaigns. 6.9M+ cumulative reach driven through combined organic and paid outreach. 20K+ engagement interactions across likes, comments, saves and shares. 2.5K+ new followers acquired across social platforms. A 17K+ LinkedIn community strengthened through thought leadership and institutional content.
