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Art Beyond Canvas

Art Beyond Canvas

ClientNational Gallery of Modern Art (NGMA), New Delhi
SectorArts and Culture
DeliverablesExperience Design, Influencer Curation, Olfactory Design, Content Amplification, Social Campaign
Original engagement led by Shivani Joshi at Pratyaksha Lokpriy Brands LLP.

Art Beyond Canvas reimagined the legacies of Nicholas Roerich and Amrita Sher-Gil as a multi-sensory evening of fragrance, flavour and storytelling. Held on the lawns of the National Gallery of Modern Art as an invite-only event, it invited creators to reinterpret the works through custom perfumery.

The evening extended the gallery beyond its walls and made Indian art feel contemporary and tangible.

The Reach

More than 20 creators took part on the ground, and the creator content crossed 450K views with 4K likes and over 100 stories.