National Museum
The National Museum on Janpath in Delhi holds one of the largest and oldest institutional collections in the country, spanning five thousand years of the subcontinent's material culture. The engagement focused on giving the institution a contemporary voice on digital surfaces, one that opens the archive to younger audiences while holding the depth of scholarship intact.
The work built a storytelling system that carried the collection from vitrines into short-form video, carousel and live coverage, moving the museum from artefact to conversation.
Short-form video and carousel narratives were built around iconic artefacts and lesser-known holdings. Curator talks were framed as intellectual invitations. Objects were positioned as continuities of India's artistic evolution, so that the collection read as a living record.
Exhibitions, workshops and openings were documented with immersive coverage. Artist and curator conversations were captured for the feed and archived. Community threads emerged among students, art enthusiasts and first-time visitors, extending each event into an ongoing exchange.
Content reach tripled in three months. Overall views grew fivefold. The follower base moved from 24.9K to 26.4K. The digital surface began driving footfall to the galleries.
