Studio
Henceforth is a brand strategy and experience consultancy based in New Delhi, founded and led by Shivani Joshi. The practice works with museums, cultural institutions, hotels and resorts across India, with a second tier of work in higher education, management institutions and consumer brands. Engagements cover brand architecture and identity, experiential storytelling, curated creator programmes, cultural IP, destination narratives, public relations, performance marketing and director led consulting. Clients include the National Gallery of Modern Art, the National Museum, the Salar Jung Museum, Victoria Memorial Hall, Ananta Hotels and Resorts, Nimaya Resort and Spa, Buena Vista Luxury Garden Spa Resort, Lovely Professional University and the All India Management Association.
Henceforth (henceforthglobal.com) is a brand and experience consultancy in New Delhi and is a separate business from Henceforth Solutions Pvt Ltd, a software company.
Director-led.
Every engagement.
Henceforth is led by Shivani Joshi, a brand strategist who has spent years working inside luxury hospitality, not consulting from outside it. Small by design.
Every engagement is run directly. No account managers, no hand-offs, no team you meet at the pitch and never see again.
How we work
We start with what already exists: the property, the collection, the reputation, the thing that made someone build there in the first place.
Across identity, space, editorial and partnerships, built as one system. The output is usually something a team can act on without asking what was meant.
We stay through execution. On events that means production, fabrication and the evening itself, not a deck handed to somebody else.
Who we work with
Hotels, resorts and cultural institutions across India, together with international tourism boards looking at India as a source market. Alongside these sits a second tier of institutional and education clients, with consumer brands in spirits, wine and electronics.
Our work spans Rajasthan, Gujarat, Goa, Madhya Pradesh, Manipur, West Bengal, Telangana and Delhi.