Flag Foundation of India
The Flag Foundation of India works to expand the everyday relationship citizens have with the Tiranga. The Foundation holds the legacy of the legal effort that gave every Indian the right to fly the flag from their home. The engagement strengthened the Foundation's standing as principal custodian of the national flag movement and deepened public participation across digital and ground surfaces.
The work carried the institution across campaign, editorial voice, community programming and ground-level installation of monumental flags across the country.
The Foundation's standing as advocate of flag rights was reinforced through storytelling frameworks anchored in patriotism, national unity and the constitutional significance of flag-hoisting rights. Leadership was positioned through thought pieces, panel discussions and historical retrospectives, so that the Foundation held the intellectual centre of the movement.
Social campaigns invited citizens to participate directly. The hashtag #MeraDhagaMeraTiranga encouraged personal expression of the flag on feeds. The Digital Tiranga Movement tracked hoisting milestones and built momentum around each occasion. High-impact video, partnerships with public figures and historians, alongside editorial and opinion coverage carried the message across cultural surfaces.
Beyond digital, the Foundation deepened its presence on the ground. Monumental flags were installed at sites nationwide. Tiranga awareness workshops in schools and communities extended the movement into classrooms and neighbourhood centres. The National Pride Youth Awards built grassroots nomination mechanisms that carried recognition to citizens whose work honours the flag. Over 1,000 patriotic citizen stories were curated and shared through the Foundation's channels.
