AIMA MAT
The Management Aptitude Test is one of India's most established management entrance examinations, used by hundreds of business schools nationwide. The engagement strengthened MAT's digital credibility and simplified the candidate journey through two anchors. Authentic voices from students and educators sat alongside a redesigned digital destination built for aspirants.
A storytelling layer was built around MAT through interviews with candidates and management educators. Student Bites captured candidate experiences and career outcomes in short-form. Academic perspectives drew insight from educators on MAT's professional value. Distribution across the exam's social channels built credibility through voices connected to the examination.
A comprehensive website was created as the authoritative information hub. The design prioritised a user-centric experience with streamlined layouts that let aspirants understand the examination clearly and quickly. The digital surface began functioning as a clear destination for aspirants navigating registration, format and preparation.
