Design and Identity
Who designs visual identity, packaging and collateral for hospitality and consumer brands in India?
An identity is judged on the hundredth application, on a menu, a key card, a label, a sign at the gate. The work is a system that holds at that scale, released to production in the order fabrication needs it.
What the work covers
Marks, wordmarks and lockups. Colour, typography and graphic language with print, digital and paint references. Menus, stationery, in room and washroom collateral. Packaging and labels. Signage artwork and fabrication coordination. Brochures, sales kits and website direction.
How it runs
Prysm was built from zero: identity, website, brochures and dealer collateral. For Nimaya, the outlets Zaika, Saumya Spa and Maikhana each received an identity inside one system. Adira Wines and Alpha Spirits carried the work into label and pack.
Selected work
Questions we are asked
What does an identity system from Henceforth include?
Primary mark, lockups and monogram, colour with print, digital and paint references, typography, graphic language, photography direction, material palette and application standards, with the collateral suite designed against a confirmed list for the property or the brand.
Do you design packaging?
Yes. Labels and packs for Adira Wines and Alpha Spirits, amenity and food packaging inside hotel collateral suites, with the identity carried through to gifting and takeaway.
Do you handle signage and print production?
Artwork is released in stages so signage and print are fabricated in time for opening, with vendor shortlists, proofing and a snagging walk before the doors open.