Cultural IP
A campaign ends. A property returns. The difference is whether the format was designed to be staged a second time with a new collection, a new season or a new sense at its centre.
What the work covers
Format design and naming. The rules that let an edition change without the property losing its shape. Content series built to run across a year rather than a burst. Editorial and publishing formats. Handover, so the institution can run it without us.
How it runs
Art Beyond Canvas ran a second edition by holding its structure and changing its sense, from scent to taste. Soul Stir was built the same way, as a property Ananta owns rather than a campaign it bought.
