Experiential Storytelling
Some things cannot be argued into a person. A museum can publish its scholarship and still be read as a building people mean to visit one day. An experience closes that gap by making the point instead of stating it.
What the work covers
Concept and creative for events and formats. Stage design, venue layout and scenography. Branding across the physical footprint, from invitation to signage. Production, fabrication and on-ground execution. Documentation, so the event has a life after the evening ends.
How it runs
We design the idea and stay through execution. In practice that has meant translating paintings into scent and into non-alcoholic mixology inside a national gallery, and lighting a museum's collection as its own subject. The institution's scholarship stays intact; what changes is the way in.
